Enrich Toothpaste Ingredients
Xylitol ( NON-GMO )

What is it?
Xylitol is a crystalline substance that looks much like table sugar. This all- natural sugar alcohol is found in fruits/vegetables and even made in small amounts by the human body. Xylitol has been researched and studied for over 40+ years, thousands of studies confirm its effectiveness and safety.
Why use it?
Xylitol toothpaste can help inhibit S. Mutans bacteria; which are the bacterium tied to tooth decay and cavities. It is shown to create an increase in the production of saliva helping to relieve dry mouth (xerostomia). Xylitol repairs damage to the enamel/prevent cavities, improve bad breath, and decrease plaque.
Hydrated Silica (Silicon Dioxide)

What is it?
The US Food and Drug Administration (FDA) and the World Health
Organization (WHO) recognize silicon dioxide as a safe food additive.
Why use it?
Silica acts as a thickener as well as a mild abrasive and cleaning agent of the
teeth. It adds volume to the product and creates a better mouth feel.
Nano Hydroxyapatite

What is it?
Natural alternative to fluoride. A gold standard ingredient that has been
researched and proven to effectively combat tooth decay by remineralizing,
restoring and repairing enamel.
Why use it?
Nano hydroxyapatite (Nano-HA) particles
become incorporated into the enamel, providing necessary calcium and
phosphate ions to mineral depleted areas, thereby remineralizing the enamel
and restoring integrity and helping to reverse damage.
Bentonite Clay

What is it?
Bentonite clay contains minerals, including calcium, magnesium, sodium, copper, silica, iron and potassium. It is also know to aid in removing toxins and impurities.
Why use it?
It has an antibacterial and alkalizing effect on the mouth. It can bind and help neutralize unhealthy substances in the oral cavity.
Coconut Oil Virgin Organic

Why use it?
Coconut oil attacks the harmful bacteria in your mouth. It can reduce plaque
buildup, prevent tooth decay and fight gum disease.
Vegetable Glycerin

Why use it?
Glycerin is bacteriostatic (kills bacteria). It also adds body and smooth
consistency to our toothpaste enhancing the pleasant mouth feel while also
contributing a flavor-extending effect.
Calcium Carbonate

What is it?
Alkalizing agent creating a more body balanced pH. Calcium carbonate is a
mineral, which has significant impact on the strength and rigidity of dental
enamel.
Why use it?
Studies demonstrate that toothpastes containing calcium carbonate
significantly removed more tooth stains than traditional toothpaste.
Calcium Carbonate provides a mild abrasiveness to our toothpastes
Activated Charcoal (Coconut)

Why use it?
Activated Charcoal is a Natural way to whiten your teeth and remove toxins activated charcoal can also help to balance your oral microbiome and pH, prevent cavities and eliminate the cause of bad breath and inhibit gum disease. This naturally derived ‘super sponge’ works by adsorbing plaque and microscopic tidbits that stain teeth.
Diatamacious Earth

What is it?
Diatomaceous earth is made up of fossilized remains of tiny, aquatic organisms called diatoms. Composed of the cell walls & shells of diatoms it can easily be turned into a fine powder.
Why use it?
Diatomaceous earth can help to improve the body’s use of calcium, thus improve bone and teeth mineralization. Diatomaceous earth hardness makes it a perfect abrasive to gently remove
plaque and tartar from teeth.
Peppermint Oil

Why use it?
Researchers have found that the peppermint essential oil is antimicrobial
and extremely effective at killing anaerobic bacteria, they type of bacteria
that and can contribute to gum disease.
Menthol

What is it?
Menthol is naturally derived from oil extracted from the mint plant.
Why use it?
Menthol is commonly used in many oral hygiene products and bad-breath remedies.
Tea Tree Oil

Why use it?
Researchers have found that a gel containing tea tree oil brushed onto the
teeth twice a day reduced gingivitis . Because tea tree oil has antimicrobial properties that can kill bacteria, it works as a natural remedy for bad breath.
Because of tea tree oil’s ability to kill off bad bacteria and at the same time
soothe inflamed skin, it is an important addition to our toothpaste. It may
also help to reduce the bleeding of gums and tooth decay.
Xanthan Gum

What is it?
Xanthan Gum is formed during the fermentation process of vegetable
matter.
Why use it?
It is used as a thickener and stabilizer, in place of synthetic thickeners / petrochemicals.
Vitamin E Oil

Why use it?
Vitamin E helps prevent gum disease by reducing inflammation and serving
as an powerful antioxidant
Rosemary Extract

Why use it?
Rosemary extract can help to prevent gum bleeding and reduce inflammation. Rosemary’s beneficial effects have been attributed its very high antioxidant capacity.
Grapefruit Seed Extract

Why use it?
Grapefruit seed extract is shown to have antibacterial, antiviral, antimicrobial and antifungal properties.
L-Arginine

What is it?
L-arginine is an amino acid, a basic build block of protein. Breakthrough research indicated that arginine combined with calcium carbonate (both present in Enrich Toothpaste) provides key benefits of ‘rapid and lasting relief of dentin hypersensitivity’.
Why use it?
Both arginine and calcium, are found
naturally in saliva and arginine and calcium carbonate combine to ‘accelerate the natural mechanisms of occlusion of exposed dentin tubules and in a protective layer on the dentin surface’.
Benzyl Alcohol

Why use it?
Benzyl alcohol adds fragrance and has preservative qualities. It is naturally
occurring in plants. We only use benzyl alcohol derived from Cassia (cinnamon) oil.
Lactoperoxidase & Glucose Oxidase (Enzymes)

Why use it?
Enzymes are naturally found in saliva. Lactoperoxidase and Glucose Oxidase
are very important in oral hygiene that can even help to repair dental enamel.
Saliva with its protective and repair functions is further boosted by enzymes.
Enzymes work to create healthy teeth and gums, acting to prevent mouth
ulcers and dry mouth.
Acerola Powder

What is it?
Acerola is a superfood known for their extremely high vitamin C and antioxidant content.